Integrity
We teach business that you'd be proud to explain to anyone — clients, colleagues, or your future self.
About Virtue
A business school for people who want to lead well.
We founded Virtue in 2014 on a conviction the business world too often forgets: competence and character belong together. A decade later, more than 12,000 professionals and founders across 40+ countries have learned to grow real businesses without losing themselves in the process.
Our mission
To develop leaders who are as principled as they are capable.
We believe education should change how you act, not just what you know. Every Virtue program is built to make you more effective at work tomorrow — and more thoughtful about how you use that effectiveness.
We keep cohorts small, faculty senior, and content ruthlessly practical. There is no filler, no jargon, and no pretending that good business and good character are at odds. They aren't — and the leaders who understand that are the ones who last.
What we value
The principles we teach by.
They shape our curriculum, our admissions, and how we treat every student who joins us.
Rigour
Soft on people, hard on standards. Our work is demanding because it has to actually matter.
Usefulness
If you can't apply it this month, we shouldn't be teaching it. Every lesson earns its place.
Community
You learn faster among ambitious peers. We build cohorts that become networks for life.
Access
Great education shouldn't be gated by postcode or budget. Scholarships are part of every cohort.
Respect for time
Your time is the real tuition. We design every hour to be worth the trade.
Faculty & mentors
Taught by practitioners,
Taught by practitioners,
not just professors.
Our faculty have built companies, led teams, and made the decisions they now teach. They bring the scar tissue, the frameworks, and the honesty.
Dr. Eleanor Hartwell
Dean of Faculty · Strategy & Leadership
Former strategy partner at a global consultancy.
Marcus Adeyemi
Entrepreneurship
Founder of two venture-backed startups, both since acquired.
Sofia Rinaldi
Marketing & Growth
Former Chief Marketing Officer at an FTSE 100 brand.
Dr. Henry Calloway
Finance & Investment
Former investment director and CFA charterholder.
Amara Okonkwo
Operations & Strategy
Former COO of an international logistics scale-up.
David Mercer
Leadership & Coaching
Executive coach to senior leaders across the FTSE 250.
2014
Founded
12,000+
Alumni worldwide
40+
Countries represented
200+
Faculty & mentors
Where we are
Rooted in London,
Rooted in London,
taught to the world.
Our home is in central London, but our classrooms are wherever our students are. Every program runs online, so a founder in Lagos and a manager in Toronto sit in the same cohort.
Virtue Business School
Athena House, 27 Cavendish Square,
London W1G 0PN, United Kingdom
Join a school built on something that lasts.
Bring your ambition. We'll help you pair it with the skill and character to use it well.